TikTok strives to create the most trusted environment for brands, built on a foundation of safety, transparency and accountability. From policies and moderation practices to educational efforts and industry partnerships, the TikTok Trust, Transparency, and Brand Safety session will offer a deep dive into the steps the platform is taking to keep its vibrant community of creators and brands safe to authentically express themselves.

TikTok is reinventing e-Commerce for a new generation. The traditional marketing funnel is being redefined and compressed, and we are seeing the power of a single piece of content or a grass-roots TikTok movement to drive Awareness AND sales at the same time. TikTok’s product team will share how the platform is evolving the relationship between brands and creators, offering creators an opportunity to monetize their creative efforts while helping brands deliver their message and ultimately sell product. This session will introduce the concept of Community Commerce and show how the collapsing marketing funnel on TikTok can impact your brand's go-to market strategy in 2021 and beyond.